Why do some brands linger in your mind long after you see them? What makes certain campaigns feel almost magnetic?
How do communities form around products, ideas, or experiences?
This exclusive - boutique learning journey, Is a thoughtful journey into the human mind, exploring the mental and emotional processes behind decision-making, memory, and brand preference. It brings together sales psychology, decision-making science, neuroscience, and marketing in a way that is respectful, transparent, and consumer-centred. You’ll not only learn what brain elements play a major role in deciding how people buy, but ethically understand why they choose, remember, and return.
Across weekly workshops, you’ll apply these insights to create your own blueprint -building a business, sales strategy, and marketing angle that feels magnetic, memorable, and meaningful -while maintaining integrity, protecting consumer autonomy, and upholding trust.
The Consuming Brain’s 3 levels of courses take you on a hands-on journey into the brain, emotions, and behaviour - giving you neuromarketing-, and psychological insights into topics of how the human brain makes certain buying decisions, connect with brands as their own extended identity, form lasting attachments, and more.
Learn the biological and psychological roots of belonging and social influence. Understand why people feel drawn to certain brands, how loyalty and identity emerge, and how emotions shape memory and preference. These insights give you a window into human behaviour.
Discover also how memories form, the power of emotions in shaping choices, and how identity, symbolism, and digital communities influence what people notice, share, and love. Learn ways to communicate ideas that genuinely resonate.
Go deeper into neuromarketing and behavioural science after learning level 1 & 2! Explore subconscious cues, experience design, and ethical influence. Discover how this knowledge can be (and is already) applied to create experiences, brands, and communities that empower people and encourage meaningful connections.
Weekly Tests: Check your understanding and strengthen your knowledge.
Hands-On Workshops: Apply insights in practical exercises using my celebrated brand blueprints.
Level Three Extras:
Course Dictionary: A handy reference of all key concepts and terms -perfect for quick refreshers anytime.
VIP Swipe File: A practical overview of case studies from all three levels. Organized by brand, tribe/community, identity, and key takeaway, this tool shows how international brands create connection, identity, and lasting impact.
1:1 Coaching: 1 hour 1:1 Coaching session with Maja (digitally via Teams or Zoom).
Gain a deeper understanding of human behavior and decision-making.
Explore ethical ways to apply these sciences in communication
Learn how memory, emotion, identity, and community shape consumption.
Apply theory in practice and build celebrated branding blueprints that bring these insights to life.
Total Duration: 3 weeks
Divide payment over 2 months option
(popular choice!)
Total Duration: 5 weeks
Offer 20% off, now €599,99, only available when paid in full.
Original price of 750 has divided payment over 2 months option
Duration: 6 weeks
Divide payment over 2 months option
Anyone curious about why people connect more with certain brands or ideas.
Businesses, creators, marketers, strategists & innovators seeking deeper human insight.
People passionate about building experiences, products, and brands that truly resonate.
Step inside the consuming brain. Understand better what drives choices, sparks connection, and inspires genuine impact. Learn how human insight can guide your creative decisions -always applied ethically and responsibly.