Why do some brands linger in your mind long after you see them? What makes certain campaigns feel almost magnetic?
How do communities form around products, ideas, or experiences?
"Consumers don't think how they feel. They don't say what they think and they don't do what they say."
- David Ogilvy
This is an exclusive, learning journey into the human mind...
Explore how emotion, memory, and decision-making shape buying behavior - through the lens of neuromarketing, sales psychology, and modern marketing.
Across weekly workshops, you’ll turn insight into action, building a magnetic, memorable brand and sales strategy that earns trust, respects autonomy, and creates lasting connection.
The Consuming Brain’s three-level course takes you hands-on into how people choose, attach to brands, and form loyalty - preparing you with the tools to create your own unique and authentic brand & community in a crowded marketplace.
Learn the biological and psychological roots of belonging and social influence. Understand why people feel drawn to certain brands, how loyalty and identity emerge, and how emotions shape memory and preference. These insights give you a window into human behaviour.
Discover also how memories form, the power of emotions in shaping choices, and how identity, symbolism, and digital communities influence what people notice, share, and love. Learn ways to communicate ideas that genuinely resonate.
Go deeper into neuromarketing and behavioural science after learning level 1 & 2! Explore subconscious cues, experience design, and ethical influence. Discover how this knowledge can be (and already is) applied to create experiences, brands, and communities that empower people and encourage meaningful connections.
Weekly Tests: Check your understanding and strengthen your knowledge.
Hands-On Workshops: Apply insights in practical exercises using my celebrated brand blueprints.
Level Three Extras:
Course Dictionary: A handy reference of all key concepts and terms -perfect for quick refreshers anytime.
VIP Swipe File: A practical overview of case studies from all three levels. Organized by brand, tribe/community, identity, and key takeaway, this tool shows how international brands create connection, identity, and lasting impact.
1:1 Coaching: 1 hour 1:1 Coaching session with Maja (digitally via Teams or Zoom).
Gain a deeper understanding of human behavior and decision-making.
Explore ethical ways to apply these sciences in communication
Learn how memory, emotion, identity, and community shape consumption.
Apply theory in practice and build celebrated branding blueprints that bring these insights to life.
Total Duration: 3 weeks
Divide payment over 2 months option
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Total Duration: 5 weeks
Divide payment over 2 months option
Duration: 6 weeks
Divide payment over 2 months option
Business owners, strategists & innovators seeking deeper consumer behavior insight.
Marketers elevating into market leaders.
Content creators passionate about building experiences, products, and brands that truly resonate with a target audience.
Step inside the consuming brain. Understand better what drives choices, sparks connection, and inspires genuine impact. Learn how human insight can guide your creative decisions -always applied ethically and responsibly.