Tier I
(3 weeks)
The foundation layer - Safety, Belonging & Identity.
Your client asks: "Why should we build the brand this way?"
-and you feel the pause. You know the answer is right.
You just can't prove it.
Tier I gives you the proof.
You'll learn the first three conditions every brain checks before it trusts a brand - is it safe, do I belong, is this who I am - so you stop defending opinions and start presenting evidence.
For you if: you're a brand consultant or senior strategist who's tired of charging by the project. You want a rigorous, science-backed method that lets you charge - and defend - premium fees.
What you walk away with:
A scientific answer to your clients' hardest question "why this, and not that?", grounded in how the brain actually decides.
Three working tools you apply to live client work the same week: the Belonging Map, the Brand Affiliation Blueprint, and the Emotional Touchpoint Map.
A completion credential that repositions you from executor to architect.
Weekly structured workshops build the thinking, not just the theory, and a short test after each week makes the method stick. Built on peer-reviewed neuroscience and taught by Maja Säholm Westling, whose work earned the 2025 award in customer journey and strategic growth.
€500 — or 2 × €250. The foundation your higher-fee work is built on.