Tier II
(5 weeks)
The reinforcement layer, where a recognized brand becomes an unforgettable one.
You've built a brand people recognize. Now the harder question: will they remember it next week - and choose it over the one that's cheaper?
Tier II is where perception becomes permanent. You'll learn why familiarity reads to the brain as safety, why emotion is what makes a memory stick, and why people signal who they are through the brands they choose - so you can engineer a brand that gets remembered, returned to, and worn like a badge.
For you if: you've finished Tier I, and you're ready to stop selling projects and start holding retainers. You want the method that turns "nice work" into "we can't switch away from you."
What you walk away with:
The two mechanics behind brand memory - emotional anchoring and strategic repetition - built in the Familiar Anchors & Novelty Sparks workshop.
A Tribe Alignment Plan: positioning a brand as the identity marker a specific community signals with.
The repricing logic graduates use to run a first €3,000–€6,000 perception audit inside one client cycle.
Built on peer-reviewed neuroscience, the mere-exposure effect, emotional memory consolidation and identity-driven consumption.
€1,200 - or 2 × €600. Most graduates design this to be covered by a single repriced engagement.